HTC has launched its new range of smartphones – the HTC U Play and HTC U Ultra. The HTC U Play features a 5.2-inch (1920 x 1080 pixels) Full HD Super LCD Display with Corning Gorilla Glass protection. It is powered by a 2GHz octa-core MediaTek Helio P10 MT6755 processor along with Mali-T860MP2 GPU. It comes with 3GB of LPDDR3 RAM and 32GB storage or 4GB LPDDR3 RAM with 64GB of internal storage which can be further expanded up to 2TB using a microSD card.

HTC has also added a brand new smart assistant known as Smart Companion. It uses artificial intelligence to learn as you use the phone and offers helpful suggestions.  The company has ditched the 3.5mm headphone jack in favour of USB Type-C port and comes bundled with a set of HTC USonic earphones which uses a sonar-like pulse and tiny microphones to analyse the inside of your inner ears.

HTC U Play

It sports a 16-megapixel Rear camera with dual-tone LED Flash, f/2.0 aperture, PDAF, OIS. On the front, there is a 16-megapixel Front-facing camera with f/2.0 aperture lens. It has a fingerprint sensor embedded on the home button below the display. The device packs in a 2500mAh non-removable battery that supports fast charging technology.

The Dual-SIM smartphone comes with Hybrid Dual-SIM slot which means the second sim slot can be used as microSD card slot. It runs on Android 6.0 Marshmallow operating system with HTC Sense UI on the top. Connectivity options includes 4G LTE, 3G HSPA+, Wi-Fi 802.11 b/g/n/ac (Dual Band), Bluetooth 4.2, NFC, USB 2.0 Type-C & GPS.

HTC U Play

HTC U Play Specifications:

  • Display: 5.2-inch (1920 x 1080 pixels) Full HD Super LCD Display
  • Processor: 2GHz octa-core MediaTek Helio P10 MT6755 processor, Mali-T860MP2 GPU
  • RAM and Storage: 3GB RAM with 32GB internal storage, 4GB RAM with 64GB internal storage (expandable up to 2TB)
  • Camera: 16MP Rear camera with Dual-tone LED Flash, f/2.0 aperture, PDAF, OIS and a 16MP Front camera with f/2.0 aperture
  • OS: Android 6.0 Marshmallow
  • Battery: 2500mAh battery with Fast charging technology
  • Connectivity: 4G LTE, 3G HSPA+, Wi-Fi 802.11 b/g/n/ac (Dual Band), Bluetooth 4.2, NFC, USB 2.0 Type-C, GPS
  • Dimensions: 145.99×72.9×3.5 ~ 7.99 mm and weighs 145 grams

HTC U Play

The HTC U Play smartphone comes in Sapphire Blue, Cosmetic Pink, Brilliant Black and Ice White colour options. It has been priced at NT $13,900 (approximately US $438 / Rs. 29,800) for the 4GB RAM with 64GB variant in Taiwan. The smartphone will start shipping from mid-March 2017.