ASUS has just launched its new budget smartphone, the ZenFone Live, in India. The company claims that the ZenFone Live is the world’s first smartphone with built-in real-time beautification technology for live streaming videos on the social networking platforms.

The ASUS ZenFone Live features a 5-inch (1280 x 720 pixels) HD IPS display with a screen to body ratio of 75 percent. Under the hood, the device is powered by a quad-core Qualcomm Snapdragon 400 processor along with Adreno 305 graphics chip. It comes with 2GB of RAM and 16GB of internal storage which can be further expanded up to 128GB using a microSD card.

The main highlight of the smartphone is BeautyLive App – a live-streaming beautification app which balances facial features, soften complexion & removes skin blemishes in real time.

ASUS ZenFone Live

It sports a 13-megapixel rear camera with f/2.0 aperture, 5P Largan Lens and a LED flash. On the front, there’s a 5-megapixel front-facing camera with f/2.2 aperture, 82-Degree wide-angle lens and a soft-light LED Flash. It also comes eqipped with a pair of MEMS (Micro-Electro-Mechanical Systems) microphones that automatically detects and eliminate background noise.

The device runs on Android 6.0 Marshmallow operating system and is backed by a 2650mAh non-removable battery that’s rated to deliver up to 24 hours of talk time and up to 158.8 hours of standby time on 3G network. Connectivity options includes Hybrid Dual-SIM, 4G VoLTE, 3G HSPA+, Wi-Fi 802.11 b/g/n, Bluetooth 4.0, USB OTG & GPS.

“Live-streaming is currently the darling of the social media space, praised by ‘thought leaders’ and ‘gurus’ alike as the next phase of evolution via social networks. With the advent of live streaming capabilities on almost all social media platforms, we realized that our customers needed a smartphone which would enable them to ace their live casts. ASUS ZenFone Live is a result of a stellar combination of innovative technology, consumer feedback, and latest trends”

– Peter Chang, Region Head – South Asia & Country Manager, ASUS India

ASUS ZenFone Live (ZB501KL) Specifications:

  • Display: 5-inch (1280 x 720 pixels) HD IPS 2.5D Curved Glass Display
  • Processor: 1.4GHz Quad-core Qualcomm Snapdragon 400 64-bit processor, Adreno 305 GPU
  • RAM and Storage: 2GB LPDDR3 RAM, 16GB internal storage (expandable up to 128GB via microSD card)
  • Camera: 13MP Rear camera with LED Flash, f/2.0 aperture, 5P Largan Lens and a 5MP Front camera with f/2.2 aperture, 82-Degree wide-angle lens, soft light LED Flash
  • OS: Android 6.0 Marshmallow with Zen UI 3.0
  • Battery: 2650mAh non-removable battery
  • Colors: Shimmer Gold, Rose Pink, Navy Black
  • Connectivity: Hybrid Dual-SIM, 4G VoLTE, 3G HSPA+, Wi-Fi 802.11 b/g/n, Bluetooth 4.0, USB OTG, GPS
  • Dimensions: 141.2×71.74×7.95 mm and weighs 120 grams

Asus Zenfone Live colors

The ASUS ZenFone Live comes in Navy Black, Shimmer Gold and Rose Pink colour options. It is now available for purchase through online and offline stores across India.

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